12 Reasons Why Your Organization Needs a Mobile CRM Strategy
With the introduction of mobile devices, people now spend most of their time on these gadgets. So what does this mean for businesses? It simply means that customers now expect access to real-time information from anywhere.
Besides, most of your customers likely engage with your company via mobile devices. From 2011-2020, global internet traffic for mobile devices has surged from 4.7%-50.03% and is still growing.
Additionally, this traffic includes field agents, sales team members, and employees who need business data access at all times. To meet these growing expectations, you’ll need an effective mobile CRM strategy.
With mobile CRM, field service staff, customer service employees, and sales professionals can manage customer relationships effectively from anywhere. Let’s look closely at why leveraging a mobile CRM strategy will be beneficial for your business.
#1. Offer real-time solutions
As catering to customer needs effectively ensures the growth of your business, by procuring mobile CRM, you’ll be able to cater to your clients’ needs at all times.
It lets you respond to time-sensitive inquiries, requests, and complaints instantly. By offering timely customer service and instant solutions, your organization can boost customer loyalty and even garner more prospects.
#2. Improve productivity
As mobile CRM offers several time-saving and cost-effective functions, it boosts the overall productivity of your organization. Since it allows your sales force to have quick access to the latest client information, they can offer personalized service to meet all your client’s needs.
Also, CRM applications allow you to create Gantt charts, which is quite helpful for organizing and tracking completed projects. As such, mobile CRM helps you in achieving optimum productivity.
#3. Increase sales
Organizations that leverage mobile CRM close more sales when compared to those who don’t. According to a report, organizations that leverage mobile CRM improve their sales targets by 65%.
Mobile CRM solutions provide your sales reps with essential customer data, allowing them to spend less time looking for information. This allows the sales team to focus on interacting with clients and nurturing existing customer relationships. This not only helps avoid losing potential opportunities but can also garner new clients and boost profits.
#4. Boost conversion rates
Another reason why mobile CRM is essential for your business is that it helps in getting higher conversion rates. This is made possible because mobile CRM gives your employees instant access to client information. With such solutions, making reports in real-time, adding every customer interaction detail from anywhere, scheduling appointments faster, etc., is possible. All of this helps you in catering to your clients’ requirements promptly, thereby leading to a higher conversion rate.
#5. Better time management
With mobile CRM, your company can also monitor every piece of data entered and action taken by your sales representatives. Furthermore, you’ll be able to review your employees’ performance by using performance review templates.
It’ll be much easier to track every bit of data updated and actions that are taken, thereby saving plenty of time to focus on other important actions.
#6. Stay ahead of your competition
Most businesses have already started embracing mobile CRM to gain an edge over their competitors. If your organization hasn’t yet done so, you’ll miss out on a lot of opportunities.
Since CRM solutions for mobile devices let you stay connected with your clients from anywhere, you’ll build stronger relationships. Plus, it offers access to client data on the fly, so you can provide personalized customer experience.
#7. Connect the workforce
Mobile CRM can improve the data quality collected by your sales teams. They are more likely to forget some information if reps need to wait until they reach the workstation to update the data. However, mobile CRM allows you to update any new information on the go. Since it eliminates the need for your employees to be present in the same place to work together, mobile CRM solutions help businesses create a more connected workforce.
#8. Help devise effective marketing campaigns
Mobile CRM can also assist organizations in devising effective marketing campaigns. With mobile CRM, your company can deliver targeted campaigns to personal devices. Additionally, you can design push notifications for alerting clients about new promotions, which can lead to better conversion rates. These mobile solutions help businesses in closing sales, improving data access, getting instant feedback, and allowing you to offer a better customer experience.
#9. Share and streamline information
Mobile CRM allows you to store crucial documents on its platform and as such, your employees never miss out on any important information. Thanks to the CRM platform, there’s no need to utilize multiple applications to share or open documents.
#10. Manage projects hands-on
It is almost impossible to manage multiple projects outside the workstation or office. But, with mobile CRM, you’ll be able to efficiently manage projects by using your mobile. Unlike traditional CRM solutions, mobile CRM eliminates the need to be in the office or workstation whenever your sales team collects new customer information.
With cloud-based sharing and file storage, it allows you to analyze, review, and use all documents via a single mobile application. It makes it easier for companies to coordinate calendars, allocate resources, and manage multiple projects from anywhere.
#11. Gain actionable insights
Mobile CRM applications are highly scalable. With them, you can streamline your sales processes and acquire actionable insights, which can be utilized to offer more personalized services to customers. Plus, it stores every detail of your customer’s history and interactions with your company on the platform. As such, mobile CRM solutions help businesses in making informed decisions, thereby making your marketing campaigns more customer-centric.
#12. Make your employees’ lives easier
With all of the benefits mobile CRM offers businesses, it streamlines your employees’ life considerably. It relieves them from all the burden associated with data entry. From being able to create on-demand analytics and reports to sharing and accessing the company’s data easily and quickly from anywhere, mobile CRM is essential for your company.
The bottom line
By leveraging an effective mobile CRM strategy, your business will be able to build closer relationships with clients. This will ensure customer loyalty, which, in turn, will lead to higher conversion rates, and ultimately, an increase in profits. If your firm is yet to embrace mobile CRM, it’s time to do so.
Guest author: Clara Beck is a Business Manager with 8 years of experience at Thomson Data based out of Plano, Texas. She helps SMBs and Enterprise firms take full advantage of the latest marketing tools to scale up their business. She blogs about Small businesses, Marketing, CX, Entrepreneurship, Big Data and, other technological innovations. Connect with Clara on LinkedIn and Twitter to learn how to win more leads.