fbpx
How Influencers Are Getting ROI From Social Media During the Pandemic

How Influencers Are Getting ROI From Social Media During the Pandemic

How Influencers Are Generating ROI From Social Media During the Pandemic

Almost every aspect of our lives has been affected in one way or another by the pandemic. Everyone is striving hard to adapt, including businesses, creative influencer marketers, and the entire economy at large.

Considering the stay-at-home economy is a new reality, influencers have been forced to devise new and relatable content ideas that revolve around their homes and personal activities while keeping their followers engaged and entertained. Likewise, the viewership on Facebook Live and Instagram Live has doubled over the last few months.

Most influencers have understood the current coronavirus-centered content demand of their audience and customers. Subsequently, they have had to tailor their social media marketing strategies around such content.

This post will discuss the specific ways influencers have aligned their social media marketing strategies to the current demand of their audience, and its resulting effects on their brand.

Expensive content is less rampant

The current reality of masks and social distancing means the luxury and lavish lifestyle approach will not work for social media influencers. Designer bags, jewelry, and clothing will simply not pull the numbers.

Having realized this, influencers have ditched the users’ consumption pattern strategy. People are clearly more interested in conscious consumption and not copious consumption. Everyone wants a sustainable life, and will not likely relate to the lavish version.

So, most top influencers stopped putting up posts on expensive clothing and accessories. It is expedient to keep the audience engaged without disregarding sensibilities.

For instance, Nastia Liukin explained that she adopted a fine-tuned social media strategy since the start of the pandemic. The Russian-American former gymnast, with over a million followers on her feed, went from putting out the usual fashion photos and gymnastic shoots to more relatable content that reflects the current realities.

More engaging, fun, and connecting content

Influencers built their coronavirus and lockdown content such that it was engaging, fun, and connecting content for their audience. It was either bringing us closer to their everyday life in the form of house chores and quality time with family, or keeping us updated about the latest happenings around.

According to eMarketer, the pandemic clearly affected influencer marketing, especially in aspects like partnerships, content creation, spending, and platform engagements.

What-Types-of-Influencer-Content-Do-US-and-UK-Social-Media-Influencer-Want-More

Image Source: eMarketer

From the graph above, the UK and US consumers’ interests for May 2020 revolved around entertainment and things that kept them going with their everyday lives despite the lockdown.

Birdies, a slipper company, was about to launch an influencer-focused advertising campaign just before the lockdown. The campaign’s theme centers on how the slippers could be worn for both indoor and outdoor purposes. But with the lockdown activated, it meant we are all stuck indoors. So, the theme was fine-tuned to reflect this.

“We immediately changed it to an indoor slipper message, saying, ‘Take time, take care, feel dressed up, feel your best, you’re staying inside for a while,’” she said.

So, the campaign was redirected to hammer on the possibilities of changing out of pajamas to look cool while still indoors due to the pandemic.

Birdies-Influencer-Focused-Advertising-Campaign-Instagram

Image Source: Instagram

More informative, entertaining, and educative videos

It is important to mention the obvious rise in the demand for social content by the influencer industry consumers.

In March 2020, Statista did a global online survey (by country) on the consumption of media at home due to the global pandemic in 2020. Findings from the survey showed that the pandemic directly impacted in-home media consumption worldwide, with 44% of respondents admitting to spending more time on various social media platforms.

The reason for this is not farfetched; influencers already know that their audience is experiencing new daily routines. Therefore, they created visual content on their Instagram stories to relay inspirational messages to their audience, including asking them to stay at home and cook their favorite meals or do makeovers using their favorite beauty brand products.

For instance, Foster Farms, a chicken company, did a collaborative campaign involving nine different influencers. Rather than the usual various chicken cuts, they opted for a less-scripted message. The influencers made various five-ingredient recipes at home, with the results posted on the company’s page. These generated impressive engagement from the audience.

Simply Real Health’s founder, Sarah Adler, rose to the status of a social media influencer using the official Instagram page of the brand. She regularly fed the 34,000 followers with posts about cooking and motherhood. The brand focused on low-cost meal plans that befits the pandemic situation by using pantry staples. They wanted to show people how to make good meals without taking several trips to the grocery store.

Simply-Real-Health-Informative-Entertaining-and-Educative-Videos

Image Source: Instagram

Increasing focus on long-term strategies

The pandemic has pushed influencers to opt for long-term revenue strategies. The attention has shifted towards alternative revenue streams and direct-to-consumer businesses, including YouTube revenue, coaching, teaching, and consulting, among others.

An excellent example of this shift is the case of Massimo Bottura. The Michelin-star chef closed his popular Modena restaurant, Osteria Francescana, due to the lockdown. But he started the Kitchen Quarantine online show, which airs every night at 8 pm on Instagram TV. The show is a resounding success, with hundreds of thousands of streams.

Increasing-Focus-on-Long-Term-Strategies-Massimo-Bottura-Instagram

Image Source: Instagram

Exploring alternate content sources

The coronavirus pandemic came with new priorities for everyone, and by implication, a shift in consumer tastes. In a bid to adjust, Influencers have come up with alternative content types.

The search for new and useful information by audiences has never stopped. Everybody wants relatable content that can help their current indoor lifestyle.

For instance, Shivya Nath, the owner of The Shooting Star blog, revealed that she had to doublecheck the type of content she posts on her blog, considering the lockdown and its implications on global travels. She said, “there is no travel writing without travel, right?”  

But she had to compromise on this position after an Instagram poll where most of her followers (84%) voted that they wanted the travel-related posts to continue. Subsequently, Nath started rolling out a blend of content covering previous travel experiences and useful inspirations for her audience in the lockdown.

Travel-Lockdown-Inspiration-Exploring-Alternate-Content-Sources

Image Source: Instagram

Increasing demand for wellness and fitness content

When is a better time to talk about wellness and fitness than when people are home and doing almost nothing? Wellness and fitness influencers realized this and tailored their content to discuss self-care while indoors.

Home workout videos were the favorites among the YouTube audience. No gyms or fitness centers. People needed a new source of motivation for their workouts to stay fit – a demand well met by fitness influencers on platforms like TikTok, YouTube, and Instagram.

Considering that most fitness influencers want to sell their programs to make money instead of advertising for brands, the lockdown did not adversely affect them in terms of revenue. The increasing engagement came with a couple of perks, including more followers on social media and subscriptions to their blogs, apps, and other personal platforms.

Meeting the dynamic customers’ preferences

Customers are being forced to spend more time at home, thanks to the shelter-in-place and social distancing policies. This means influencers are expected to fine-tune their approaches to meet the ever-changing preferences of their consumers.

Users are spending more time on social media. After all, there is almost nothing else to do. This has resulted in increased social media engagement and views for social media influencers. It also puts influencers whose content is not professionally produced to thrive in the form of promoted posts.

One such influencer in this situation is Kate Kennedy. Kennedy is the host of Be There In Five – a famous pop culture podcast. She did an informal survey that revealed that the larger percentage of her audience preferred influencers discussing the latest happenings around the world. However, this must be spiced up with some regular content that centers on books, cooking, and gymnastics.

Rise of charity content

It is becoming more challenging to get people’s attention during this unusual period, except if you are clear about what they stand to benefit from such engagements.

Influencers understand this and are leveraging their social influence the right way. More influencers are discussing their coronavirus personal experiences openly, in addition to donating generously to charity.

Their content is built around generating awareness and financial assistance for people who need it. Such fundraising and awareness content encourages new donors, gets the message across to the right quarters, and boosts social media reach and engagement.

An example is what Laura Benanti did with her platform. By creating content around the coronavirus’s implications on the mental health of young people, she raised awareness on one of the ways the pandemic is affecting our daily lives.

The popular Broadway actress called on high school students to make a video of themselves singing, practicing, and auditioning for her canceled performance. At the same time, she plays the role of the audience. This gesture was well received.

Rise-of-Charity-Content-Laura-Benanti

Image Source: Twitter

Finally…

Yes, COVID-19 is one situation none of us predicted. But influencers have made the most of it. Using the information sources at their disposal, influencers have projected their marketing campaigns to achieve an improved ROI on marketing spend.

The consumer persona at the moment is somewhat apparent. It is either they are consuming COVID-19 related information or looking for ways to escape boredom through visual content, which are never in short supply, thanks to the hardworking social media influencers.

Guest author: Lyuthar Jacob is working as an assistant editor at digital marketing agency – Clickmatix.com.au. He is the type of geek who loves to write about Marketing, Money Saving, Lifestyle and Finance.

Source link

Read More
Rahul S Tomar October 17, 2020 0 Comments
How to Optimize Your Podcast For Search Engines

How to Optimize Your Podcast For Search Engines

Podcast SEO: How to Optimize Your Podcast For Search Engines

Even though they have to compete with other well established content delivery platforms such as videos and blogs, podcasts have made a name and place for themselves.

The Google 2019 update also tipped the scales further in podcast’s favor by enabling them to show up in search engines. Indexing of podcasts will help show audio content directly in search engines for users to consume.

Let us look in detail at what exactly podcast SEO is and how to go about this rapidly growing platform.

Why do podcasts need SEO?

Before we go ahead, it is safe to say that your content needs to be top-notch if you ever stand a chance to rank in search engines. No amount of SEO can come to the rescue if your content is not worth it.

Ever since the Google update, podcast SEO simply means you can reach out to audiences who have never heard of you before. In fact, people who are not specifically searching for a podcast can turn up at your podcast if it satisfies the intent with which the user was searching.

Why-Do-Podcasts-Need-SEO-Digital-Marketing-Podcast-SEO

Podcasts are widely used to advertise and market products/services nowadays. As more people consume podcasts, it is becoming extremely necessary to understand and take appropriate action to get your podcasts to rank in searches.

I will cover podcast SEO in two major parts: SEO for podcasts and SEO for podcast episodes.

SEO for podcasts

#1. Focus keyword

You need to decide and then focus on the keyword with which users will look up for your podcast on Google. If your niche is super competitive and filled with podcasts already, go for long-form keywords satisfying the search intent of users.

For example, going for “how to brew a coffee at home” rather than “brew coffee” will significantly improve search queries.

#2. Podcast title

This is where you describe what your podcast is about. Your focus keyword needs to be a part of your podcast title. More importantly, your title should clearly tell the user what the podcast is about. This will only help Google to better place your podcast in search results.

If your podcast title is not clearly telling the audience what it is about, try going in for a subtitle. This will have a major impact on the ranking of the podcast as Google will know what it is about and can throw it up on appropriate results.

#3. Podcast description

Podcast metadata is super important from an SEO point of view. Not only Google but podcast platform searches such as Spotify and Apple use this metadata to better understand the context of your podcasts. This helps you rank in searches and therefore it is important to optimize.

Use your focus keyword a minimum of ONCE as keyword stuffing will only attract a negative penalty. Clearly describe what the podcast is for so it is easier for search engines to recommend when a user searches for your focus keyword.

#4. Converting to a blog post

Every time you release an episode of your podcast, release the transcript as a blog post. Also, ensure your blog post links back to the original episode. This is great for SEO. It not only helps to significantly increase the authority of your website which in turn will favor your podcast in the long run, but it also allows your podcasts to be looked up by users searching through different mediums.

If you need help converting the transcript to a blog post, you can quickly try out Wavve which will transcribe your podcast audio to a post on its own. Though Google is transcribing your episodes, it is still a developing system and will be some time till it perfects it. This is the reason why having your transcripts covered by a tool is highly recommended.

Share-Your-Audio-on-Social-Media-In-Style-Podcasts-SEO

SEO for podcast episodes

#1. Episode metrics

Once your target keyword for the episode is finalized, you need to optimize your episode around it. Each episode should have its own unique keyword as individual search results can now show your podcasts in the results.

Your episode keyword should be used in the episode title and description as it is. The title and description should convey clearly what the episode is going to talk about so users know what they are going to get out of it.

Try out Google Keyword Planner to figure out keywords around your topic for the best results.

#2. Saying your keyword

Just as on YouTube, saying your target keyword actually helps to optimize your content. Search engines listen to your content to decide if it is the best fit for a particular search term. Try to optimize your content around your keyword synonyms throughout the episode for the best results.

#3. Episode transcript

Google scans written documents far easier than any other media today. So, it’s worth it to have a transcription of your podcast. Though Google has started automatically to transcribe your podcast, it still is best to submit your own as explained before. This helps the search engine to properly understand the context of your podcast.

SEO-for-Podcast-Episodes-Blog-Bufferapp-Podcasts-SEO

#4. Promotion

Engagement on social media with your content is as important as any other point here. You need to promote your podcasts on all your social media channels to ensure there is maximum exposure and eventual engagement with target viewers. There is a direct correlation between engagement on social media and search engine rankings.

SEO-for-Podcasts-Episodes-Promotion-Podcasts-SEO

#5. Google Podcasts

Adding your podcast to Google Podcasts will greatly enhance its SEO. It will help Google to show audio snippets from your podcasts and also help you monitor rankings to further optimize your content accordingly.

Podcasts – The arrival of the future

For a long time, podcasts were deemed to be the future of content consumption. Well, the future is truly here now. Not only have podcast listeners grown 37.5% in the last three years, there is a whopping 70% increase in active podcasts in the last two years.

It is safe to assume that the trend is only going to go up and as a marketer, entrepreneur, or business owner, you can not avoid or overlook podcasts anymore.

Thanks to Google, podcasts have started reaching audiences which were never possible before and that is why podcast SEO is a game changer today.

Try out the above-mentioned tips for your podcasts and share the results with us!

Guest author: Aakash Singh is a marketing professional & a content marketing specialist. Having over 5 years of experience working with major organizations, he is passionate about digital marketing, blogging & SEO. Aakash lives in Delhi, India & writes about digital marketing & scaling your online presence on his blog, cupofglory.com. Connect with him on LinkedIn and Twitter.

Source link

Read More
Rahul S Tomar October 8, 2020 0 Comments
How SMBs Can Increase Customer Retention in Challenging Times

How SMBs Can Increase Customer Retention in Challenging Times

How SMBs Can Increase Customer Retention and Revenue in Challenging Times

If 2020 has taught us anything, it’s that you should always be ready for the unexpected. Not only have we seen how a pandemic like Covid-19 could shut down the world, but also millions of businesses in the process.

For many small business owners around the world, right now is a live or die moment, and the majority of entrepreneurs are teetering on which direction they might be headed.

Of course, this ultimately comes down to a number of factors. For retail business owners, they were hit the most, as they were forced to shut down their locations and still likely had to pay rent. This has left many of them with little choice but to shut down.

For other businesses, Covid-19 provided them with an opportunity to pivot and rise above the competition that decided not to take advantage of what the internet and virtual technologies have to offer.

With all of this in mind, today we are going to look at a few different solutions and technologies that can help SMBs not only continue to make money in changing global environments, but also bring in more business in the process.

Selling packages

For many businesses and brands, a great deal of money is generated by selling individual products and services. However, the preferred option is to sell products and services in the form of packages or bundles, as this not only leads to more revenue coming in but also more business and product movement.

Another great advantage of selling products and services in a bundle is that customers will often get a discount passed along to them as well – and we all know how much a good discount is appreciated when purchasing anything!

One company that has been able to help in best accomplishing this is vcita, a business-management app for SMBs, that now offers ‘Packages’ as part of their solution.

Selling-Packages-to-Customers-While-Bringing-in-Revenue-Customer-Retention

The benefits of using this business strategy include:

  • Increasing customer retention and securing long-term revenue
  • Providing customers with heavily discounted pricing options
  • Allowing users to pre-select services or mix-and-match options

In addition to the many advantages that we likely already think of when seeing discounted bundle packages and services, it’s also a great source of incoming revenue for the business as well – while also increasing the average order size in the process.

With more attention on small business owners and the effects of being shut down for several months now, entrepreneurs and organizations are always looking for new ways to help SMBs in any way possible. When vcita launched their ‘Packages’ solution, the CEO of the company had the following to say.

“We see this opportunity as extremely beneficial for both the business and the customer” said Itzik Levi, CEO at vcita, “loyal clients enjoy a discount on their favorite services while the business enjoys increased retention and immediate revenue boosts”.

The takeaway here is that most forms of business will eventually go back to normal, but the long term effects of what has happened during 2020 will live on for much longer. It’s not enough to simply open up shop again and try to make up for lost time, but to instead implement better practices that grow and scale your business no matter the environment.

As new and more effective means for selling products and services become available, SMBs must adapt and implement such working methods to make sure their business is prepared to sell both online and offline, no matter what unknown circumstances may play out in the future.

The move from in-person to virtual

Along with the concept of selling products and services offline, the business model of selling your expertise and time has greatly been affected through Covid-19 as well. Some examples of this can be seen with professionals that offer person-to-person services relating to consulting, legal work, group classes, teaching, and therapy.

While the individual person might not be able to go to local painting and wine tasting events, or meeting with their therapist and hitting the gym… these are theoretically all possible through the use of virtual events and video teleconferencing.

However, just like I mentioned in the previous section, while many businesses and brands are affected by what’s going on, it’s also leading to more opportunities for SMBs that are willing to adapt and implement new strategies.

The benefits to using a virtual setting for your business consist of:

  • It’s an easy solution to implement that more people are relying on daily
  • The ability to run live events with multiple customers/users at one time
  • Selling products that can be used during live events, classes, or training

A perfect example of how all of this could play out is if you had a local wine and paint party business. In the ‘old-world’ scenario, everyone would come to your location and sit together while drinking and painting along with the teacher. This same process can take place with a virtual classroom, and sending out all of the necessary paint supplies to customers so they can paint from home, while also being in a virtual group setting.

This is just one example, but it’s also being done in a wide range of niche markets as well – especially in the personal health, education, and medical space. However, when it comes to taking your physical events virtual, there is one name that has stood out from the crowd…

The-Move-From-In-Person-to-Virtual-Customer-Retention

As the leading solution for video meetings and teleconferencing, Zoom has been very proactive in the way they’ve helped businesses and organizations throughout the pandemic, and have even released a statement on their support as well.

  • Mental health training: Zoom has provided free services and technical support to NGOs, such as charitable foundations and medical institutions, to assist with disaster relief efforts.
  • Online education: In cooperation with the China Educational Information Platform, a Zoom video conference platform was launched that supports online education and research for all universities and colleges in China.
  • Telemedicine enablement: Doctors from more than 1,000 public hospitals in China are using Zoom’s high-definition video meetings to conduct online consultations, remotely diagnose patients, and provide treatment during the coronavirus epidemic.

As more organizations and brands have focused their efforts on connecting with business partners and clients through virtual meetings and events, this is likely to leave a lasting impression on the way we all connect with businesses and professionals in the future.

In addition to jumping on the Zoom bandwagon and connecting professionals with their customers and through live videos and meetings, another option is to launch an online course or training videos that can provide similar experiences.

The-Move-From-In-Person-to-Virtual-Udemy-Customer-Retention

One of the most popular solutions and platforms for setting this method up is through Udemy. In short, their platform and marketplace allow instructors to create short videos that can be bundled up as online courses and sold through the site. Udemy keeps a small percentage while also helping to market the course, and the Instructor gets the remaining amount for themselves.

An added benefit is that there are currently more than 50 million students on the Udemy platform in more than 65 different languages, which makes the process of selling your course and getting new students and customers even easier.

For any businesses and brands that haven’t adapted to these changes yet, there is no better time than right now – as your competitors likely have already made the switch.

Key takeaways

At the end of the day, there is no telling when, where, why and how something might come up that could affect your business. The only thing you can do, is make sure you put in the necessary tools and services to make sure your small business is up and running at all times.

For businesses and brands that were able to adapt and quickly switch over to online and virtual business models, they ultimately felt less impact from Covid-19, while also putting themselves ahead of the competition.

No matter what state your current business might be in, be sure to consider your options with each of the recommendations and examples listed above.

Guest author: Zac Johnson is a world-renowned blogger and entrepreneur with nearly 20 years of experience in the online marketing space and has helped his readers generate millions of dollars online. He shares his story and guidance at ZacJohnson.com

Source link

Read More
Rahul S Tomar October 6, 2020 0 Comments
13 Sure Fire Tactics to Get Premium PR For Your Startup

13 Sure Fire Tactics to Get Premium PR For Your Startup

13 Sure Fire Tactics to Get Premium PR For Your Startup

Public relations (PR) involves translating your products or services into accessible and newsworthy stories. However, just because you may be small or lacking in name recognition, this should not stop you from reaching the likes of The New York Times, TechCrunch, or CNBC.

Here are 13 proven tactics to secure golden PR coverage for your startup, whatever your stage, sector, or size.

1. Use your data

If you are in eCommerce you are likely sitting on fascinating retail data. Uber releases insights on travel trends, app analytics startup, App Annie provides an annual report on mobile trends from its proprietary data. For startups, the power of data often shows the power of the precise platform you are selling to customers and how actionable insights can be leveraged for potential clients.

AVG-Installed-and-Monthly-Used-Apps-per-Day-Start-up-PR

2. Conduct surveys

Creating well-executed surveys can get acres of news coverage. Depending on your buyer, you may for instance survey CEOs, CIOs, or consumers. Platforms such as SurveyMonkey or Typeform are free to create surveys.

The essential thing is to work backward with a series of headlines already in mind as you create the questions. In one case, an early-stage startup, Spotted, a data and research startup in the celebrity endorsement space, surveyed 300 U.S. consumers of all ages. This asked them to rate the likability, relatability, attractiveness, trustworthiness, authenticity, and facial, name, and voice recognition of 400 actors who had brand endorsements. The result, finding that Dwayne “The Rock” Johnson, representing Under Armour, is the most successful brand ambassador, was covered on news sites including CNBC and Variety.

Conduct-Surveys-SurveyMonkey-Start-up-PR

3. Plan PR stunts

Nearly 20 years ago, Mark Benioff, CEO of Salesforce (then a challenger company) sent “protestors” (in reality, paid actors) to picket the conference of their far mightier rival, Siebel, in San Francisco.

“Protestors” carried banners calling for “an end to software” and with it grew the cloud. Marc Benioff says the stunt “boosted salesforce morale, got great press coverage, and within two weeks more than 1000 organizations signed up for our service.”

He credits this type of action in making Salesforce the $13.28 billion revenue a year juggernaut it is today. Such stunts, done right, can position you as a disruptive brand and gain the media’s attention.

Plan-PR-Stunts-Start-up-PR

4. Respond to game-changing issues

If you have something genuinely meaningful to say you can react to the news agenda. You might provide a response to a tax change blowing up in your sector, difficulties in recruiting enough biochemists, or sweeping regulatory changes.

For instance, Jonny Ryan, chief policy officer at the privacy-focused browser, Brave, has owned the seemingly obscure but core issue of data privacy and GDPR (calling out massively larger tech companies), appearing weekly on sites including the FT, TechCrunch, Reuters, and Bloomberg.

In my case, my startup created thought leadership to protest against keyword blocklists discriminating against the LGBTQ community. It was covered in media publications such as The Guardian, Campaign Ad Age, Advocate, PinkNews, and Fast Company.

Respond-to-game-changing-issues-Start-up-PR

5. Find out what journalists are writing

Some journalists will publicly reach out online for insights for a story they are working on, which means you just have to be the right person, with a novel insight, following the right channels.

Check out  #journorequest (Twitter) Response Source or HARO (Help A Reporter Out) for these calls. In addition, generally following journalists on Twitter means you will get a sense of what they are interested in, as well as being a first responder when requests are made.

Find-out-what-Journalists-are-Writing-Start-up-PR

6. Release Product News

If you show the value of a new product release or update (how it will directly impact people) this can be potentially very interesting to media.

Canva, the design company with nearly $250 million in funding, announced a variety of new features, including a video editing tool. The company gave the news to TechCrunch. Getting in TechCrunch certainly paid off: social media shares of the article have reached 53,000 engagements according to BuzzSumo.

7. Create compelling case studies

Case studies provide insights into problems faced by many people in your sector, providing your product as the superhero solution. By explaining with numbers and examples of how your solution helped solve the problems of real people your story comes to life for journalists.

Create-Compelling-Studies-Start-up-PR

8. Create killer thought leadership

Create a blockbuster white paper or thought leadership piece. I achieved coverage for my most-recent startup in outlets including The New York Times, Forbes, CNBC, and Wired through this route.

However, any study should merely illuminate wider and important issues, rather than talk up your solution. Think for instance of Mary Meeker’s Internet Trends, published every year since 1995, and eagerly anticipated and covered by news media because of its value, and despite its low production (simply a slide deck).

9. Leverage funding and corporate news

Getting your fundraising announcement in TechCrunch or VentureBeat is a rite of passage for many startups. However other corporate announcements should also be considered – major hires or significant global expansion. This provides a steady narrative of growth.

10. Ride-on seasonal PR waves

Every year there is a ready calendar of PR fixtures including Valentine’s Day, April Fool’s Day, Easter, the summer holidays, Halloween, and Christmas.

In a successful outlet for their brand identity, learning app, Duolingo produced a premium feature, “Duolingo Push” for April Fool’s Day which was covered in Mashable. This announced that their brand owl will pester you (like it does on the app) playing on their core mantra of needing regular practice and encouragement to learn a new language.

Ride-on-Seasonal-PR-Waves-Start-up-PR

11. Create your own thing!

The biggest hitters can rewrite the calendar – Amazon created Prime Day as an annual media fixture, while in China, Alibaba made Single’s Day a cash and media extravaganza.

On a smaller scale, the charity Movember is known for asking men to grow mustaches in November, while a travel company in the UK recast the third Monday of January as Blue Monday – mathematically “proven” to be the most depressing day of the year and an ideal day for us to book a vacation.

12. Enter industry awards

Many sector news sites and publications run flagship awards, recognizing tech and innovation. Though there is usually an entrance fee, for those who are nominated or win, this is valuable PR and an opportunity to be featured in a key sector publication read by your dream customers.

13. Write for a publication

Finally, there is a bloom for startups writing good guest content. The biggest news sites are not off-limits if you can produce novel insights and data. For instance NewsGuard, which has less than 40 employees, wrote an opinion piece for The New York Times on what it had learned about fake news since it sought to tackle the issue with its solution.

However, bylines on news sites such as Construction News to Search Engine Journal can provide a powerful outlet to reach the people that matter.

Wrapping up

Central to succeeding in any of these PR tactics is ensuring that you can create and distill fresh ideas, data, and insights. Getting this right can translate into powerful results and provide a public barometer of success for your startup.

Guest author: Jonathan Marciano is a Director of Communications, who has managed marketing at several hypergrowth startups, and at corporate giants such as EY. Connect with him on LinkedIn.

Source link

Read More
Rahul S Tomar October 1, 2020 0 Comments
How to Boost Conversions With Video Marketing During the Pandemic

How to Boost Conversions With Video Marketing During the Pandemic

How to Boost Conversions With Video Marketing During the Pandemic

Most companies have taken a beating from the pandemic. The social restrictions that keep us safe and curb the spread of the virus has hurt the global economy.

While 11.1% of marketers believe marketing isn’t important during this period, most marketing departments are getting pumped with funding as companies strive to remain relevant and keep the interest of their customers during the pandemic.

Pandemic-Raises-Marketing-Budgets-Marketing-Week

Image Source: MarketingWeek

As a result, marketers have to make strategic shifts in their methods to adapt to the new paradigm.

Content marketing is still a viable strategy to put valuable resources in front of your customers.

How about social media marketing? It still works.

And when it comes to video marketing, what do you stand to gain? Is there a specific reason you should pay more attention to it?

As a matter of fact, there are a lot.

Why video marketing is essential for your marketing strategy during the pandemic

One underlying similarity during the pandemic in every affected country all over the world is that people are staying at home.

They have all the time in the world to consume content. That’s why 80% of them are consuming more content now than before the pandemic. This is an excellent opportunity for brands to get more valuable content to their customers.

But why should it be video?

1. People prefer video over text and images

According to Livestream, 80% of your audience would pick videos over blog content. And 82% would choose to watch a live video instead of engaging with a social media post.

It’s best to augment your content marketing strategy with videos.

One brilliant way is to create a video version of your blog article, and place it on top of your blog post. Apart from appealing to 4 out of 5 people who prefer videos, it would reduce your bounce rate.

People-Prefer-Video-Over-Text-and-Images

Image Source: Hubspot

2. Videos inspire engagement

Videos stimulate the visual and auditory parts of our brains. That’s twice the mental stimulation than other forms of content. It creates a connection faster than text and images.

You can remember your favorite scene in a movie with vivid colors and realistic audio easier than the last thing you read.

eMarketers estimates that people will spend 100 minutes daily watching videos by the end of 2020. People’s natural gravitation towards video content shows that it’s much more interesting to consume and engage with than other forms of content.

3. Video have a higher click-through-rate (CTR)

Did you know that simply adding a video to your email instantly bumps up its CTR by a whopping 300%?

LinkedIn said that video ads outperform non-video ads in engagement. Taking advantage of this is a surefire way to drive conversion faster than any other means.

4. Live videos drive stronger emotional connections

No matter what you are marketing, live videos have a way of inspiring trust and connection with your viewers.

The vulnerability of livestreaming puts you on the side of your potential customers. Seminars, Q and A sessions, demos, etc., shows your audience you’re ready to show them everything unedited and uncut.

It’s a type of vulnerability that makes your brand trustworthy.

Think of Elon Musk unveiling the Tesla Truck, and ‘messing up’ with a bulletproof window that wasn’t supposed to break. Yet, pre-orders just 3 months after the unveiling are up to half a million.

Elon-Musk-Tesla-Truck

Image Source: TechCrunch

How to use video marketing to boost conversion rates now

There are amazing ideas out there for how to use videos in your marketing to improve results. Whatever your KPI’s are, videos have a way of bumping up the results.

But which ones work best during the pandemic?

Obviously, a video ad for buying new leather car seat covers wouldn’t work so well. The demand is down. So, brands should focus more on deepening connections with customers and sharing goodwill instead of selling.

Brands who do this will reap the benefits when the economy gradually recovers.

You may be thinking “but Google is slashing their marketing budget by half because of the pandemic, who am I to increase mine?”

Of course, Google is slashing its marketing budget. They’re concerned about losing money. Google makes 70% of its money from advertising. And for reasons they can’t control, ad revenue is expected to go down as many brands reduce their ad expenses. Odds are, this isn’t exactly your business model.

You don’t have to increase your marketing budget to accommodate your video marketing strategy.

All you have to do is make slight adaptations to the existing marketing strategy to get the most out of your current expenses, even if you’re slashing it.

Here are some adjustments you can make using video marketing that are guaranteed to boost your conversions during the pandemic:

1. Add videos to your current CRM communication

Earlier in this article, we mentioned that including videos in an email can improve click-through-rate up to 3 times. Videos are an efficient communication medium. Stimulating two senses at once gives it that advantage.

As a marketer, you can use this to enhance your brand’s relationship with customers in your communication medium.

Aside from emails, you can use videos in your social media content. You can also create specific videos that answer common questions (like a video FAQ) and use them in your live chats.

CRM-Communication-Marketing-Masters

Image Source: Campaign Monitor

2. Use videos on your landing pages

Videos on your landing pages increase conversion rates by 80% or more.

An example is a short explainer video outlining the benefits that wait at the other end of your call-to-action button.

The options are endless when you keep in mind the goal of the page. A compelling video sales letter can lead to a video that converts without the help of the rest of the page.

Crazy-Egg-Landing-Pages

Image Source: Unbounce

3. Record testimonials in video format

Pictures on your testimonials make them better, more trustworthy, and believable.

What can make this even better is adding an emotional connection to credibility using video testimonials.

Have your past customers share their experience before using your product and after. People will connect better with this.

Video-Testimonials-Thera-Smart

Image Source: Thera-Smart

4. Host live video events

Live video events, when done properly, enjoy some of the highest engagements of every form of marketing.

It feels more participatory when you address your viewers directly than when it feels more like a news broadcast. Take a lesson from watching influential twitch streamers. Their comments sections are usually buzzing.

Live-Video-Events

5. Run video ads instead

LinkedIn, in an article by TechCrunch, said “video ads earn 30 percent more comments per impression than non-video ads.” Also, members of the professional social network spend 3 times longer engaging with video ads than static sponsored content.

You are more likely to convert an engaged viewer than one who passively scans through your text or image advert.

How to make high converting videos during the pandemic

When you start making more videos and incorporating them into your marketing strategy for your brand during the pandemic, there are some things to consider.

This consideration is necessary because the video marketing of this period is different from when everything was great.

1. Decide on what you want to achieve with the video

Starting with a clear goal in mind (and preferably, on paper too), is the best way to start a successful video creation project.

Maybe you want to let your customers know:

  • The measures you’re taking to keep staff and customers safe
  • The changes you’re making to the way you’re doing business, or
  • That you support them and care about them

Once you have this clearly stated, everything will fall into place and you can reduce errors and unnecessary diversions.

2. Make a video with an agenda

With your clear goal in mind, build a plan to take viewers from 00:00 to an ultimate goal.

It doesn’t necessarily have to be to buy a product or a service.

You could create curiosity about a product you have in the pipeline, suggest they check your latest blog post or inspire them to reach out to their loved one.

Regardless of what it is, your video should have a purpose, and therefore, direction. Without a purpose, it will feel like a waste of time.

3. Make your videos mobile-friendly

55% of people are getting updates and news from mobile devices.

Most of your viewers will find your video when they’re on their smartphones or tablets.

Make your videos easy to download and host it on a powerful platform such as YouTube. YouTube is so well-advanced that they can deliver your video in poor network situations.

Make-Your-Videos-Mobile-Friendly

4. Sell your brand, not your products

Don’t take a knee-jerk approach to video marketing during the pandemic era and think you must sell something. Focus on customer retention and brand promotion.

The videos that go viral these days are simple emotional videos, usually relevant to the tough time we are all going through.

5. Keep in touch with customers

There’s a deeper meaning to keeping in touch now. Talk to your customers without being afraid of being vulnerable.

Let customers know that your company is also going through some challenges in delivering your services or products. They will understand.

They will also feel stronger ties to you because going through hard times together builds stronger bonds.

Conclusion

As families are building stronger bonds during this period, you can build stronger bonds with your customers and boost brand awareness by leveraging the strong emotional connection that video marketing affords you.

Even if you’ve slashed your marketing budget due to the pandemic, you can adapt your marketing strategy to suit the new dynamic in a way that conversion rates stay up and never come down.

What you need is this strategic approach to video marketing.

Guest author: Uwemedimo Usa is a copywriter and certified content marketer with 5+ years experience at Ace Tech Writer. He helps tech brands sell more with conversion copywriting and customer-centric content marketing. Connect with him on LinkedIn and Twitter.

Source link

Read More
Rahul S Tomar September 25, 2020 0 Comments
5 Steps to Drive Engagement on Your Social Content

5 Steps to Drive Engagement on Your Social Content

5 Steps to Drive Engagement on Your Social Content

The news feeds of social networks are now arranged in such a way that they give preference to accounts and groups with a high level of engagement.

The more you are liked, commented, and reposted, the more people see your posts in their feeds and recommendations.

So, what are the nuances that will help you increase your social audience engagement?

1. Regularly post quality content

Social-Audience-Engagement

Be sure to post regularly, don’t leave a day without publications. The principle of posts ranking is not clear to everyone. The algorithm is designed to make the news feed more interesting, useful, and of higher quality. What to do?

  1. Forget about illegal methods of cheating, mass following, and mass liking: they will not help.
  2. Remember the golden rule: quality and engaging content is shown first of all.
  3. Use advertising, actively implement new features, block all inactive subscribers.

What posts win in the news feed?

  • Posts of people you correspond with, are familiar in real life or are Facebook friends.
  • Posts of people whose content you view, like, save, and comment.
  • Posts of people you’ve searched for in a general social network search.
  • Posts of real users (they are a priority to display compared to commercial pages and business profiles).
  • Posts that are promoted through targeted advertising.

Stories allow you to quickly engage the audience and are published above the news feed. So your social account automatically becomes more visible.

At the same time, the algorithm takes into account how you handle your content and how much time you spend on it.

Stories of your brand will be displayed more often to those who have already watched at least a few of them, visited your profile, wrote to you directly, or reacted to your content in the feed.

A few tips for stories:

  • Guest stories. Let somebody else create a story for you. It can be either a member of your team or a client. Or a famous person with an audience. It’s a great way to increase your reach and involvement of the audience. Coca-Cola launched a logo-placement platform with its “Share a Coke” campaign. Users all over the world photographed and posted pictures of themselves with their personalized bottles. It created 998 million impressions.
Guest-Stories-Share-a-Coke-Campaign
  • User-generated content. Use the feature that makes life easier for all business accounts, allowing you to use content generated by users. When a user with a public account pushes your brand to his or her stories, you can add his or her story to your social account. Hootsuite created a UGC campaign using the hashtag #IWorkFromHere. Users submitted creative photos that showed the unique places they do their social media work, all thanks to Hootsuite.
User-Generated-Content
  • Use new features. For example, add new GIF animations to your stories, use the post saving tab, conduct surveys, and use hashtags. The fresher the type of content you use, the more attention you attract with your posts, both for subscribers and for smart feeds. The algorithm will notice all the types of posts that it considers relevant. This will bring you the desired upward movement in the news feed.

2. Be smart with hashtags

Hashtags-DiGiornio-Pizza

Hashtags help you get discovered, but this is only if you follow a few simple rules.

What kind of rules are these? Let’s talk about them now.

  • Choose the right hashtag language. If you mention a word in English, then your publication automatically gets to the user from all over the world.
  • Use original hashtags where possible. The maximum number of hashtags is 30 in one publication. It is important to use original hashtags with reference to your product or company. Do not create hashtag porridge.
  • Try not to use spam hashtags or links that are too popular. Such posts are at risk of getting banned or marked as spam.
  • Don’t write hashtags in the post itself, do it in the first comment. It spoils the aesthetics of your profile and distracts the reader.

3. Use Geolocation

Geolocation-in-Publications

The Head of Marketing at Ivory Research claims: “People are constantly looking for companies, places, and trends on Instagram. Almost a quarter of influencers believe that Instagram is the best network for influencer marketing. This is due to the visual character of the platform, as well as its ease of use. The platform simplifies the interaction and gives access to new content.”

Geolocation is one of the best sources of traffic and can be used by other members to access your profile. You need to use it wisely: for example, in popular places, it is difficult to get to the top of searches. Keep that in mind.

4. Block inactive users

Block-Inactive-Users

Plan a health day for your account. This is a day when you block accounts that have Arabic and Turkish letters or that follow more than 1000 other accounts. Users that follow 1000 or more accounts will rarely see your profile.

The algorithm randomly shows your post to some of your subscribers and if they like it, the social network shows the post to other subscribers, which gives a strong increase in audience engagement. If the algorithm randomly selects accounts that follow a lot of other accounts, they will not react to your content. Hence, your photo or video will remain at the bottom of the news feed.

5. Conduct a giveaway

In order to increase involvement in your giveaway, you should create rules. The most common rules are:

  • Follow your social account;
  • Like 5 posts;
  • Write 3 comments.

If participants like your post and write comments, involvement increases. If they repost, their friends can subscribe to you. The usual formats of “follow, like, and get a prize” will also work. But it’s better to do something unusual: to organize a quiz, riddles, make a mini-marathon.

You could give away some company products among the most active members of the community, for example.

Unusual giveaways are more effective than standard ones because they interest users. Remember that the better the prize, the more participants will perform the tasks.

Conclusion

Here is a summary and some bonus tips to maximize engagement with your social media content:

  • Perform a total social account cleanup – block those who follow more than 1000 other accounts.
  • Make a revision of your strategy for social engagement growth. Create a content plan if you do not already have one. Make quality, interesting content for your audience.
  • Use stories. They bring views, allow the account to be more visible among subscribers and your target audience.
  • Don’t forget about calls to action and questions that involve users in discussion.
  • Don’t use more than 20 hashtags, 3-5 relevant, and targeted hashtags are enough.
  • Provide value to your audience and show that behind the company, are emotional, lively, and interesting people.

Guest author: Alyse Falk is a freelance writer with experience in digital marketing, technologies, content marketing, marketing trends, and branding strategies. Alyse also writes for several reputable sites where she shares her hints for creating content.

Source link

Read More
Rahul S Tomar September 23, 2020 0 Comments
How to Improve Lead Scoring With Interactive Content

How to Improve Lead Scoring With Interactive Content

How to Improve Lead Scoring and Lead Segmentation With Interactive Content

Generating leads isn’t always enough. More than often, it’s only the first step to a long process of conversion.

It’s important to make sure that these generated leads are targeted in the right way, with the right kind of content to maximize the possible benefits.

This is where the processes of lead segmentation and lead scoring come into the picture.

Lead segmentation is the process of categorizing leads on the basis of different parameters like demographics, industry, geographical location, etc.

Lead scoring on the other hand refers to assigning a priority status to a lead depending on how suitable the company is for the lead’s needs and vice versa. There is a set of factors that helps in measuring a lead’s score.

Both these processes are very crucial to a buyer’s journey and can be made easy with the help of a little something called interactive content.

Interactive content refers to calculators, quizzes, assessments, chatbots, and much more that offer an engaging way of dealing with a user. It asks for information and offers real-time, personalized results in exchange. It makes it more conducive to generating a larger database.

Read on to learn exactly how you can use interactive content to segment and score leads. I’ll take a deep dive into the world of calculators and quiz makers.

Lead scoring with interactive content - image 1

Image Source

Boost Your Marketing With Interactive Content – Try Outgrow Today

How you can segment leads using interactive content

Every company should segment their leads. They can be segmented based on different parameters, depending on what is most suitable for the company. Let’s see how interactive content can help you with this.

1. Consumer utility

As a business, the primary motivation should be to provide your consumers with value. But as much as you’d like to, you cannot be useful to every person out there. This is why it’s important to segment leads on the basis of how closely you can fulfill their needs.

You can use interactive content to ascertain exactly what your leads’ needs are. Interactive content types like quizzes are a great way of finding out the relevant information.

Here is an example of Golf Avenue, a Canada based company that sells new and used golf equipment. They used an outcome quiz for “Guess Your Golf Handicap”. The quiz asks questions about a user’s skills at golf to calculate their handicap. The better the handicap measure, the more skilled the player is.

Lead scoring with interactive content - image 2

Now Golf Avenue uses this information to segment its users. A skilled golfer would need different equipment than someone who is just starting out. This helps them target different users with products that would help them more. And this increases their chances of converting a user into a paying customer.

Thus, Golf Avenue uses the information from an outcome quiz to determine how much utility a user can derive from which of its products. They segment them and offer them better service.

2. Tastes and preferences

It’s important to prepare yourself for the important things in life. And every customer is important. It always helps to know what a potential customer is actually looking for. It allows you to cater to them in a more personalized way.

If you know what they like and don’t like, you’ll be able to avoid barraging them with irrelevant content. If you could know that a lead is into SUVs and not into Sedans, you’d save a lot of trouble by sending them the right options!

Take the example of Arquati, an Italian company that is experts in sun-protection equipment like pergolas and awnings. They created an interactive quiz for “Which Type Of Pergola Should You Build?”. The quiz asked for opinions about the type of pergola a user wanted to build and gave them the right answer.

Lead scoring with interactive content - image 3

This quiz helped Arquati understand its users’ specific preferences on pergolas which helped the company target them with the right kind of offers. They can offer customized deals that are perfectly tailored to a user’s needs.

Users who want a pergola on their terrace can be segmented differently from the ones who want it in their yard. They can be targeted with different products, content, offers, and more. This not only increases their chances of conversion but also smoothens the buyer’s journey.

3. Demographics

Good data spent on the wrong demographic can be a huge waste. Demographics refer to a user’s age, gender, height, weight, nationality, etc. Or in the case of dogs, their breeds too! Confused? Well, read on.

Here’s an example of MyBalto, an eCommerce company that provides dog food. Once you’ve made sure that your user is a dog owner, there still lies a whole ocean of information that you can acquire.

Take a look at this interactive calculator they created as an activity calculator for dogs. The calculator asks for the gender, breed, and age to give the final result.

Lead scoring with interactive content - image 4

MyBalto uses this information to segment the various dogs and targets their owners with relevant information. After all, a male German Shepherd will have different dietary needs than a female poodle. This allows users to see how MyBalto can cater specifically to their requirements.

Just like MyBalto, you too can use assessment, quiz, and chatbot builders like Outgrow.

4. Budget

You can use interactive content to segment leads on the basis of how much they’d be willing to spend on your product.

Suppose, if a user has a smaller marketing budget and you are a CRM company, you can reach out to them with one of your smaller plans. Leads with a bigger budget on the other hand can be sold bigger plans with a higher degree of customization.

This kind of segmentation will allow you to shorten your sales cycle and make more informed decisions in an efficient manner.

5. Industry

Would you target someone in the health and fitness industry with offers on your finest scotch? There is a tiny chance that it may still work, but it wouldn’t exactly be your choice of audience, right?

This is why it’s important to segment your leads by industry in order to maximize the benefits of your marketing efforts.

Have a look at this idea generator used by Outgrow. Outgrow is a no-code SaaS platform that allows you to easily create interactive content like calculators, quizzes and more.

Lead scoring with interactive content - image 5

Its idea generator is a tool that gives a user ideas for the interactive content pieces they can create, depending upon their industry and purpose.

After segmenting these users on the basis of industry, Outgrow targets them with specific and to-the-point examples, case studies, and blogs. This helps them understand how Outgrow can help them as an individual, and not just with generic content.

How you can score leads using interactive content

Just like the process of lead segmentation, you can use similar parameters to score your leads too.

1. Consumer needs

The better you can satisfy a user’s needs, the more likely they are to go for your product. And the more likely they are to go for your product, the higher you should score them.

Here is an example of Get Paid For Your Pad (GPYP), a company that helps property owners become expert AirBnB hosts so they can maximize their returns. They built an assessment that would help people understand how well their AirBnB listing is doing in terms of quality.

Lead scoring with interactive content - image 6

Someone who scores low on this test would have a greater need for GPYP than someone who is already gaining the maximum benefits from their property.

Through the assessment, GPYP also knows exactly how they can help these clients and in what area. Thus allowing them to offer a more customized experience. This process of lead scoring allows them to optimize their conversions and boost sales.

2. Traits and abilities

It is definitely important for a company to know that they are well suited to its audience. But it is also important for the audience to be well suited to what the company is trying to achieve. Otherwise, it may result in a lot of wasted time and resources. If this sounds very vague to you, let us try with an example.

Outgrow has its own Affiliate Marketing Program. And to attract interested affiliate marketers, it has created an ‘Affiliate Earnings Calculator’. It allows an interested marketer to calculate how much they can earn based on their metrics. It asks for data like email list size, outreach frequency, response rate, etc.

Now based on this data, Outgrow scores its leads. Someone who has a higher earning potential will not only be more interested in the program but also bring more revenue and audience for the firm. So Outgrow scores such leads higher as compared to the other leads and puts more effort into converting these leads into their affiliates.

Lead scoring with interactive content - image 7

3. Chances of conversion

How ready is your lead to buy from you? How well do they acknowledge their need for your product and how willing are they to act on it? Well, we don’t know the answer to these questions, but we do know how you can find them out – just ask!

Suppose you are an automobile dealer. Cars aren’t a casual purchase. People often ponder, ask around, and research for months before finally buying one. This is why you can help them out with a quiz for “Are You Ready To Buy A Car?”.

The questions pertain to one’s actual need for a car, their financial situation, their requirements, etc. Based on that, the quiz tells the user whether or not they’re ready to purchase a new car.

You can also accommodate some good model options for the user. This will not only make their choice easier but also reduce the time that you would have to spend on them.

You can score more ready, high budget leads over the ones who aren’t. You will be able to provide these users with a more tailored journey as well as increase sales!

Lead scoring with interactive content - image 8

4. Expected ROI

A user who knows that they can expect a higher return from your product is more likely to use it. Thus, you can score leads on the basis of their expected ROI. ROI calculators are a tried and tested way of helping out interested users.

Companies like Outgrow and Hubspot have their own ROI Calculators. These calculators ask for data such as annual lead generation, conversion rate, etc. and give out a number. They score their leads on the basis of the final result. Users who can expect a higher ROI are given more priority than the ones who cannot. This helps these companies target the right people with the right efforts and turn them into paying customers.

Lead scoring with interactive content - image 9

Conclusion

Lead segmentation and lead scoring are crucial processes in order to carry out efficient and targeted marketing efforts.

They boost the overall health of your company by bringing in more qualified leads and helping them turn into loyal customers.

You can use interactive content for your leads no matter which industry and size you belong to. We hope you had a good time reading this blog as we had writing it.

Boost Your Marketing With Interactive Content – Try Outgrow Today

Guest author: Antara Agarwal is a full-time marketing consultant at Outgrow. She can be found packing her bags for her next trip, often to the mountains. And in one of those bags, you will always find a half finished book she’s been struggling with for months.

Source link

Read More
Rahul S Tomar September 23, 2020 0 Comments
4 Ways to Buy YouTube Subscribers (And Whether You Should)

4 Ways to Buy YouTube Subscribers (And Whether You Should)

4 Ways to Buy YouTube Subscribers (And Whether You Should)

There are over 2 billion logged-in monthly users…

That’s YouTube’s enormous reach.

In fact, over half the US population in EVERY age bracket watch videos on YouTube.

Percentage-of-U.S-Internet-Users-Who-Use-Youtube-Buy-Youtube-Subscribers

But this audience, as I’m sure you know, is a hard nut to crack.

Making waves on YouTube is getting harder and harder by the day. With most influential YouTubers already established and new accounts getting lost in the noise.

So, how do you stand out? Is it worth buying YouTube subscribers to kickstart your account?

Let’s take a closer look…

Should you buy YouTube subscribers?

Just like buying Instagram followers or any other social media growth hack, there is a risk when buying YouTube subscribers.

If you inauthentically purchase subscribership and engagement you are “gaming the system” – something that YouTube (and Google) don’t like.

You run the risk of having your account suspended, or worse, banned.

The other thing to consider is YouTube’s algorithm. If you purchase a bunch of bots or fake accounts to follow your channel, they are unlikely to engage with your content. The less engagement (view time) you get, the less likely your video will be found in YouTube searches.

This creates a problem because you are left always “paying to play”, rather than making the most of YouTube’s billions of active users that are searching for your content.

However, while it’s important to recognize these risks, that doesn’t mean you shouldn’t buy YouTube subscribers. You just need to do it the right way.

Instead of going from 0 to 100,000 subscribers overnight, which is obviously fake, take it slow.

Start with 1000, produce some great content, then go for another 1000. Slowly work your way up the YouTube tree so that the growth appears organic.

How do you buy YouTube subscribers?

There are four main ways you can buy YouTube subscribers. Each has its pros and cons.

Let’s take a look at them now.

#1. Instant Purchase

The first way to buy YouTube subscribers is via an instant purchase.

Now, this is the riskiest way to grow your following so you need to make sure you research the service you will use.

Basically, there are instant gratification services that have thousands of YouTubers and YouTube accounts in their database ready to follow your channel for a fee.

All you do is go to their website, choose a package, and make payment. It’s like buying a pair of shoes!

Stormviews is one example of this service.

Buy-Real-Youtube-Views-and-Boost-Your-Profile-Instantly-Buy-Youtube-Subscribers

The reason I like Stormviews is that with this service you are buying 100% real subscribers (not bots). You can also increase your engagement with this service, by buying likes and views.

The good thing is, Stormviews do everything they can to stick to YouTube’s terms of service. Unlike many other services that simply have bot farms following your account.

YouTube’s terms suggest that buying promotional services is perfectly legal, as long as those services are generated by genuine users, promoted on legitimate social media and other channels, and – most important of all – are not fake bots.

Stormviews meets all of these criteria.

It’s also super affordable to buy YouTube subscribers with Stormviews. You can get 1,000 subscribers for $119.99 and have them delivered within 2 business days.

Stormviews-Service-Packages-Buy-Youtube-Subscribers

Try Stormviews Now

#2. Google Ads

Google-Ads-Buy-Youtube-Subscribers

The second way to buy YouTube subscribers is with Google Ads.

As you may know, Google owns YouTube, and its ad platform allows you to promote your YouTube channel to millions of people who are actively engaging with other videos in your industry.

You’re not technically “buying YouTube subscribers” using Google Ads, instead, you’re paying for views and engagement that will result in more subscribers.

This approach is more organic than the instant purchase approach above and it can take a lot longer to grow your following. It is also more expensive. But this approach 100% won’t put your account at risk, because you’re working with YouTube’s owner!

One advantage of Google Ads is that you can target a specific audience. Maybe you’re looking to engage with small business owners, for example. Or maybe you want to grow your YouTube subscribers with people that love cats. Google Ads interest-based targeting allows you to do that.

How much does Google Ads cost? You can run video view ads on just about any budget, and depending on your targeting, get video views for as little as $0.02 per view. The challenge is then converting those views into subscribers, which can cost upward of $1-2 per subscriber.

Try Google Ads Now

#3. Other Ad Networks

You can also get traffic to your YouTube channel from other advertising networks, such as Facebook ads or native advertising platforms like Outbrain.

Outbrain-Other-Ad-Networks-Buy-Youtube-Subscribers

Unlike an instant follower purchase or Google Ads strategy, other ad networks have far less user intent. Basically, you are disrupting people on other websites or social networks and asking them to come and view your YouTube videos. Rather than engaging with them while they are already on the platform.

This means that the cost-per-view can be significantly higher – likely to be $0.30 per view or more – and subsequently, the expense for growing your subscribers gets pretty hefty.

In saying that, it also exposes your brand to a wider network of users and can be great for awareness and brand reinforcement purposes. If you have a retargeting audience from website traffic or social media subscribers, this could be a good approach to convert them into YouTube subscribers. But if you’re just looking to buy YouTube subscribers, the other methods are more direct.

Try Outbrain Now

#4. Influencer Marketing

The final way to buy YouTube subscribers is to collaborate with influencers on a paid campaign.

Influencer marketing is all the buzz at the moment and influential users with highly engaged followings are all over social media. Including YouTube.

Ideally you would find a small group of influencers who already have large YouTube audiences and are willing to create personalized content for your brand that promotes your channel. This is the quickest and most authentic way to grow your audience without paying for ads or directly purchasing subscribers.

Of course, influencer marketing comes with far more variables than direct advertising. You never really know how well a campaign will perform or if you’ll get a return on investment. It’s risky but can pay off big time.

If you want to go down this path I would check out a tool such as Upfluence where you can search an extensive database of YouTubers to find the right influencers.

Upfluence-Influencer-Marketing-Buy-Youtube-Subscriber

Try Upfluence Now

Wrapping up

Now that you’ve had a chance to look at the four main ways of buying YouTube subscribers, what is the best path for you?

It really does depend on your budget. If possible, I would test and optimize all of these tactics to find the best mix for your brand. However, if your budget doesn’t allow for that, start from the top down.

Buy YouTube subscribers using a service such as Stormviews and run some video view ads on Google to get your channel humming along. Then, as things pick up, consider branching out onto native ad networks, social media platforms, and influencer collaborations.

YouTube is powerful, but you need to get some skin in the game if you want to make the most of it.

Source link

Read More
Rahul S Tomar September 18, 2020 0 Comments
7 Ways Online Retailers Can Improve Their Customer Marketing

7 Ways Online Retailers Can Improve Their Customer Marketing

7 Ways Online Retailers Can Improve Their Customer Marketing

Awesome! Your online store is live… but now what?

What will help your eCommerce store navigate the waters in a constantly saturated marketplace?

With customers choosing brands like Amazon over other eCommerce stores (it grew from 900 million to 1 billion in June 2020) during the pandemic, the competition is growing pretty quickly.

Every online retailer faces the challenges of skyrocketing sales. And with people getting used to regular Facebook ads, it is important to find a strategy that actually helps your business grow.

Today, I’m going to share some insightful tips to help you grow your sales naturally. Most of them will work, provided that you are consistent.

What is customer marketing?

Don’t let the fancy phrase confuse you. Customer marketing simply refers to campaign and marketing strategies to retain an existing customer base by improving their overall experience.

You can use it for boosting growth, ROI, and retention rate.

Campaign-Customer-Marketing

It will also help you with advocacy and community participation.

Take advantage of the following methods to make your customer marketing sizzle.

1. Create a targeted blog

Yes, all of you have probably heard all about starting a blog.

But, there’s more to the picture!

When we talk about starting a blog, we’re generally talking about a fresh blog that publishes relevant posts so you can generate traffic and improve conversion.

However, targeted blogs focus on creating content that reaches out to the right audience.

To begin targeting, start by creating a blog. You don’t necessarily need to choose a new domain. You can also set up a blog on your online retail store (as a new category) or a sub-domain.

Next, create a list of your competitors and a list of the relevant keywords you have in mind.

Type in the relevant words on a keyword research tool like KWFinder. For instance, if you run a fashion store, you can type in fashion clothing and it will find low-competition, high search rate keywords for you.

Keyword-Research-Tool-KWFinder-Customer-Marketing

Similarly, you can type in an entire domain into this keyword research tool and uncover some great keywords.

Creating a targeted blog will not only help you retain existing customers and improve user engagement but also grow your sales overall.

2. Use an automated platform for customer marketing

When it comes to improving customer marketing for online retailers, you cannot possibly miss out on AI-based marketing automation platforms.

This is because a big part of online retailer traffic comes from paid ads on Google and Facebook/Instagram. But, running cold campaigns increases the cost per click and reduces the ROI.

This is where ad automation platforms like ConvertedIn come into action. ConvertedIn, an AI machine automates everything from segmenting unique profiles to creating an audience and a lookalike audience for targeting and retargeting.

You can easily retain and grow your customer base and boost your ROI by using a customer marketing platform.

3. Create a referral marketing program

Should you want to hit two birds with one stone, create a referral marketing program.

A referral program retains existing customers and helps acquire new customers so you can easily grow your eCommerce store.

You can use an automated referral marketing software like ReferralCandy.

A referral program rewards the customer for every purchase made by its recommendation. There are a lot of examples for referral marketing where eCommerce stores reward customers with cash prizes, discounts, vouchers, and gifts.

It is quite similar to affiliate marketing, but is personalized towards keeping the customer experience intact. One great example of this is Healthy Paws, a pet insurance site.

Referral-Marketing-Customer-Marketing

Every time a referral is made, a donation will be made on your behalf.

4. Tinker the customer experience using email marketing

Email marketing is one of the most saturated marketing strategies for promoting products and services.

It is for this reason that you need to strategically optimize your email copy. Your email needs to connect with your customers and should show you care for the customer experience.

Here are a few tips to help you with that:

  • Personalize your emails – In addition to using your customer’s name in the email, customize your email based on your customer’s needs. For instance, if you have a multi-niche eCommerce store and a customer buys a kids clothing item, you can suggest similar items like apparel (cross-selling). But it won’t make sense if you recommend a digital item, even if it’s your monthly best seller.
  • Switch to omnichannel platforms – Another way to optimize your email campaigns is by collecting information using an omnichannel marketing automation platform. These platforms collect user info from email marketing, SMS marketing, Facebook messenger, etc. and help you create a custom email marketing strategy.
  • Be mobile responsive – By this I mean customize email content for multiple devices. If most of your customers are mobile users, reduce the content size, and create shorter email templates.

5. Thank your loyal customers

Should you want to master the art of customer loyalty management, you need to understand one very important thing:

“When existing customers are buying from your store, they are choosing your business over the competitors”

And it is thus important to pat them on the back every now and then.

One great way to thank your loyal customers and collect feedback is by using a loyalty marketing platform that works with most eCommerce platforms.

You can use platforms like CandyBar for both providing small rewards on frequent purchases and auto-collecting feedback for improving the customer experience.

6. Personalize your shipments

We all know how free shipping can improve conversion rates and offer a better user experience.

However, most brands don’t do much about the post-shipment experience. It is due to this reason that most dropshipping models fail.

A post-shipment experience is as important as a good quality product. You need to help customers to keep a better eye on their orders. These platforms usually charge a very small fee but help your customers to track and be notified of the order details.

Plus, you can also get better feedback on delivery parameters to analyze your customer satisfaction level.

7. Improve the customer experience using brand aesthetics

Brand aesthetics play an important role in brand awareness and customer marketing.

While most stores take care of design just after store setup, there’s a huge difference between a beautiful theme and a conversion-friendly theme.

When designing your store for brand aesthetics and selecting a theme, remember to optimize!

Start by thinking about your business niche and create your logo accordingly. For instance, a minimal logo won’t be the best fit for a trendy clothing store. Look for a few options using AI-based tools to find the best fit.

Next, make sure that your value proposition follows the Z pattern design principle according to which a reader checks out a site from left to right in the header, then goes to the lower left corner and scans again from left to right.

Use high-quality product images for better conversions. Also, don’t forget to optimize your store for SEO.

Final words on customer marketing

Above are some tips I picked up from my experience. As a business owner, you should always look for new ways to tailor customer marketing.

Here are some bonus tips:

  • Use A/B testing tools for your store
  • Boost the user experience by optimizing your site speed
  • Create a social community for regular visitors
  • Collect feedback using survey builders

Guest author: Pulkit Bhardwaj is a WordPress blogger and an eCommerce enthusiast. When he’s not busy sharing awesome ideas, he can be found helping online stores on boutiquesetup.net or writing blogging guides on starttheblog.com

Source link

Read More
Rahul S Tomar September 15, 2020 0 Comments
7 Data-Proven Insights for Top-Performing Instagram Content

7 Data-Proven Insights for Top-Performing Instagram Content

7 Data-Proven Insights for Top-Performing Instagram Content

Instagram marketing is more competitive than ever.

This colorful platform has witnessed more than 1 billion users to date and more than half a billion active users on a monthly basis, as shown by Statista.

Instagram stories are a hit among users. Did you know that around half a billion population post stories every day?

These facts and figures also prove that this unconventional social media site helps in giving its users a massive organic read, a feat that hardly any other platform can claim.

To say that Instagram can be a potent tool for businesses and aspiring marketers, would be an understatement.

If you are planning to up your game on this social media platform and ensure that your Instagram content stands out from the crowd, you need to plan a robust content strategy.

And have some tricks up your sleeve.

Luckily, recent data has shown some remarkable insights –  therein lies your secret of achieving maximum Instagram engagement.

Here’s what the stats say about optimizing your Instagram content.

1. Post more top-performing organic content

Any good marketer knows that ads alone cannot keep engagement up on a long-term basis.

That’s where great, competitive organic content steps in.

According to Instagram analytics studies, carousels can provide better engagement than a single picture or video clip.

Carousels can get you an average of 1.92% engagement rate in every post.

Average-Engagement-Rate-per-Carousel-Image-and-Vidseo-Post-Instagram-Content

Videos also fair well because of the continuous flow of visuals and information.

The Instagram engagement of video clips is pegged at 1.45% for each post, while single pictures can give you an engagement rate of 1.74%.

On the other hand, when you weave a story through a series of images and clips in a single post, viewers get hooked to it.

These statistics show that the concept of the carousel gets more user engagement and hence you should resort more to creating them.

However, that doesn’t mean that 90% of your content strategy should consist of carousel posts.

Find a balance between these three types of posts that work best for your audience. And let carousels be the spice in your content strategy

Start creating attractive carousels to hook the people into your value proposition.

2. Get creative with carousels

Out of the millions of posts present on Instagram, carousels claim around 19.44% of them.

Stay ahead of the game by finding new, creative ways of using carousels.

You can top it up by posting stories of your carousels which might prompt viewers to check your original posts.

Distribution-of-Instagram-Post-Types-per-Month-in-2020-Instagram-Content

What’s more, Instagram allows you to upload 10 images or video clips in a single post where viewers can swipe to check the next offering.

This opens up a lot of opportunities for users to be at their creative best.

Here are some ways which can help you make your carousels get good Instagram engagement:

Use a combination of images and video clips

Carousels give a sense of sweet suspense. It keeps the audience captivated and they can’t wait to see what’s coming next.

An alluring combination of video clips and pictures is said to drive the engagement rate to 2.33% for each post. This is way more than the engagement rate of pictures (1.8%) or videos (1.86%) posted separately in the form of carousels.

Average-Engagement-Rate-per-Types-of-Carousel-Instagram-Content

You can use this type of content to make some recommendations about some of the best products and put a product demonstration tutorial in one of the slots.

You should try to weave a short story through your carousel where the pictures and clips convey emotions.

Create a story with 8-10 slides

People love storytelling, and carousels offer an ingenious way of showcasing a story.

Using more slides has proven to be quite effective at driving engagement.

Engagement-by-Number-of-Slides-in-a-Carousel-Instagram-Content

This space allows for a lot of creativity. Just make sure all of your slides make sense.

Don’t use more slots if you do not have enough content

I cannot stress this enough.

Just because Instagram has allowed you to fill 10 slots does not mean that you have to go all out. The key is to retain the attention of the audience and make sure people are invested.

It has been found that carousels having two slots bring an engagement of about 1.9% each post. So only sticking to the two slides performs well enough.

Don’t use all the carousel slots for your posts if you don’t have enough content.

The trick of raising engagement when using all 10 slides only works when the post makes sense.

A before and after reveal story

A lot of brands have hit the jackpot with these types of carousels.

People love transformation stories. It fills them with excitement and motivation to see the drastic improvements.

Viewers get passionate about the fact of how you were able to turn things around for the better.

You can utilize two slots from the carousel for putting up ‘Before’ and ‘After’ pictures. This will give you a high engagement rate.

You can also put a series of 8-10 demonstration clips in your carousel to showcase the entire conversion process.

3. Keep captions short

No matter what type of Instagram post you want to publish, remember to keep the captions short, sweet, and to the point.

Data shows that posts whose captions are up to ten words drive a better engagement rate – between 2.35% and 3.13%.

Average-Engagement-Rate-per-Post-by-Caption-Length-Instagram-Content

4. Use videos to drive conversations

While carousels are eye-catching, videos have proven to inspire more people to comment on a brand post.

Median-Number-of-Comments-for-Each-Type-of-Post-Instagram-Content

To be precise, video posts receive a median of 11 comments per post, higher than images or carousels.

That’s because, when used right, a video offers a much more personal experience to viewers.

5. Make use of Ads

Any Instagram profile needs a boost every now and then.

If organic content keeps your followers tuned into your brand, ads are the best way to get more followers and get noticed by a larger audience.

You can create ads within the app, by boosting your posts, with the help of ads manager or through Instagram partners that can help you with everything from buying ads to sourcing and delivering creative.

Instagram offers the opportunity to create:

  • stories ads
  • photo ads
  • video ads
  • carousel ads
  • collection ads
  • ads in explore

Here are some of the tips you can follow to make lucrative ads:

  • Post aesthetic photos that show your vision.
  • Keep your text to a minimum on the image. The Instagram algorithm does not boost a post if the text content exceeds 20% of the image in the picture.
  • Put up a short and crisp caption with your post. Short captions tend to perform better.
  • Include relevant and trending hashtags with your post so as to connect with the right audience. The number of hashtags must not exceed the limit of 30.

6. Create engaging Stories

Stories are a great way of grabbing the attention of Instagrammers.

It is a great platform to highlight some valuable information and inform your followers about what you have been up to lately.

Especially if you’re a small brand, you can get your message noticed faster and more effectively with stories

Some interesting statistics about Instagram stories are:

  • Brands are publishing Stories on average 7 days a month
  • Half of the brands are using videos in Stories
  • Publishing up to 6 stories a day leads to better results
  • Brands with a small audience reach more than 9% of their followers with Stories
  • Images underperform videos by having a higher tap-forwards rate of 5.65% on Stories
  • Pictures in Stories get more drop-offs compared with videos
  • The highest drop in Stories happens between 2 and 3 stories within a day
  • 6 people out of 10,000 Stories viewers reply to Stories
Tap-Forward-Rate-Video-vs.-Image-for-Profiles-with-Less-than-10k-Followers-Instagram-Content

This offers some insights into how to optimize brand stories, how many stories to publish daily or why it’s important to leverage video stories.

You can put up a high-resolution picture with minimal content about your product as your story.

You can also introduce some calls-to-action buttons in the story, like ‘Swipe Up’ which will take the viewers to your Instagram page or your website.

7. Go Live

The best way to show that a brand cares about its customers is to engage regularly with them.

Did you know that 80% of people would rather watch live video from a brand than read a blog?

That’s because live streaming brings a face and name to your brand. It makes it human and relatable.

This has a huge impact on increasing the connection between your audience and your company.

And as far as reach and brand visibility is concerned, one impactful advantage is that when you go live, you will be featured right at the beginning of the Instagram story section.

Your followers will also receive a notification through which they will join your live feed.

You can go live from your company page to announce a product launch or talk about your product offerings, while also showcasing company values.

Show the emotional and human side of the company which will project you to be caring and responsible.

Final thoughts

If you see that your posts with multiple images are receiving fewer likes, try incorporating video clips to the carousel next time.

Go live to increase your followers and engagement.

Go all out, and bring out your creative instincts in this vibrant platform.

Guest author: Teodora Lozan is a content writer and SaaS Marketer for Socialinsider, a social media analytics tool with a strong focus on benchmarking. She writes about the ins and outs of social media, helping brands get the best results out of their marketing efforts. You can follow her on Twitter or connect on LinkedIn.

Source link

Read More
Rahul S Tomar September 13, 2020 0 Comments