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Getting a holistic view of your customer journey is complex… From touchpoints on multiple channels right through to a product purchase or form submission, there are hundreds of moving parts and numerous fail points. The problem is, most businesses simply don’t understand the whole...

When online marketing first began, it was relatively simple. You ran some PPC ads, an email marketing campaign, and worked on your content marketing. Today, however, it’s not just a case of creating these things and seeing how they do. You’ve got to successfully manage your social...

Almost every aspect of our lives has been affected in one way or another by the pandemic. Everyone is striving hard to adapt, including businesses, creative influencer marketers, and the entire economy at large. Considering the stay-at-home economy is a new reality, influencers...

Even though they have to compete with other well established content delivery platforms such as videos and blogs, podcasts have made a name and place for themselves. The Google 2019 update also tipped the scales further in podcast’s favor by enabling them to show up in search...

If 2020 has taught us anything, it’s that you should always be ready for the unexpected. Not only have we seen how a pandemic like Covid-19 could shut down the world, but also millions of businesses in the process. For many small business owners around the world, right now is a...

Public relations (PR) involves translating your products or services into accessible and newsworthy stories. However, just because you may be small or lacking in name recognition, this should not stop you from reaching the likes of The New York Times, TechCrunch, or CNBC. Here are...

Most companies have taken a beating from the pandemic. The social restrictions that keep us safe and curb the spread of the virus has hurt the global economy. While 11.1% of marketers believe marketing isn’t important during this period, most marketing departments are getting...

The news feeds of social networks are now arranged in such a way that they give preference to accounts and groups with a high level of engagement. The more you are liked, commented, and reposted, the more people see your posts in their feeds and recommendations. So, what are the...

Generating leads isn’t always enough. More than often, it’s only the first step to a long process of conversion. It’s important to make sure that these generated leads are targeted in the right way, with the right kind of content to maximize the possible benefits. This is where...

There are over 2 billion logged-in monthly users… That’s YouTube’s enormous reach. In fact, over half the US population in EVERY age bracket watch videos on YouTube. But this audience, as I’m sure you know, is a hard nut to crack. Making waves on YouTube is getting harder and...

Awesome! Your online store is live… but now what? What will help your eCommerce store navigate the waters in a constantly saturated marketplace? With customers choosing brands like Amazon over other eCommerce stores (it grew from 900 million to 1 billion in June 2020) during the...

Instagram marketing is more competitive than ever. This colorful platform has witnessed more than 1 billion users to date and more than half a billion active users on a monthly basis, as shown by Statista. Instagram stories are a hit among users. Did you know that around half a...

Let’s face it, Twitter can be toxic (sometimes). A single tweet can be the beginning of growth or destruction for your brand and career. Waking up to a flood of notifications and tweets all about you. Something you tweeted some hours ago or a day before has become a trending...

As anyone who works in digital marketing will tell you, the vast majority of the proposals that you write will be rejected without you ever hearing back. This high failure to success rate can be very demoralizing, and you can end up feeling like you are flogging a dead horse by...

Ever since the pandemic (COVID-19) has hit global health and the economy, many businesses are struggling to cope with current scenarios. People are avoiding public places to avoid the spread of the virus, thus making the brick and mortar store irrelevant for some time. Businesses...

By definition, a startup is a company in its initial phase. There’s no precise definition, though, but startups are often considered to be tech companies that deliver innovative technological solutions or solve current problems in a novel way. Edison General Electric Company,...

User-generated content (UGC) has become a reliable method for brands to build relationships with their customers. Sourced from consumers and followers, UGC adds an extra dimension to marketing efforts by diversifying the type of content that brands share on their accounts. By...

Do you consider each department within your business to be part of the customer experience? In 2007, Harvard Business Review said, “Customer experience is the internal and subjective response customers have to any direct or indirect contact with a company. Direct contact generally...

It’s been a while now since Instagram updated its API to allow for third party tools to be used to help schedule Instagram posts. Depending on how you use social media for business, you may or may not have explored this option. If you have, great! Share your experience in the...

Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that glowing object still captures your focus with its beauty. Similarly, in a world where everyone is clamoring for your prospects’ attention, you need your content...

An SEO expert’s day is filled with a plentitude of activities to rank well on Google, starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each...

Businesses these days, however small or big, run on data-driven digital marketing. This leads us directly to one of its most popular and effective forms known as ‘email marketing’. And it has seen huge growth over the years.  Research shows a whopping 91% of email users as...

While most websites focus on publishing new content to lure their audience, the truth is, you can generate more results by updating content that is already present on your website. If you have been posting blogs for a long time, chances are, you have a backlog of old posts that...

Email marketing allows businesses to reach current and potential customers in the place they go every single day – their inbox. But how do you make sure that your emails are opened when they reach your subscribers? You can create brilliant and engaging content, but if people do...

Quality sales copy is crucial to your sales. It’s what gets readers to take action. Whether it is buying a product, digging for more about your solution, jumping on your email list, downloading a free report, or simply following you on a social network – everything hinges on...

eCommerce won’t be the same after this year’s events. While the whole planet was frozen by the coronavirus pandemic, offline stores found they couldn’t compete with even the smallest online stores when people’s lifestyles were limited by their homes or neighborhoods. But those...

eCommerce won’t be the same after this year’s events. While the whole planet was frozen by the coronavirus pandemic, offline stores found they couldn’t compete with even the smallest online stores when people’s lifestyles were limited by their homes or neighborhoods. But those...

If you’re in the marketing world, chances are you’ve seen or heard of the term, ‘360 customer view,’ making a buzz. Suddenly, enterprise-level organizations are talking of customer personalization, aggregating data to build 360-degree views, and omnichannel interactions. While...

Switching to a new work environment is not easy, especially if, all of a sudden, you find yourself working from home. You can no longer have in-person conversations or collaborate with your colleagues without facing obstacles. Don’t worry; we have some good news for you… There...

Having your old masterpieces sit there in the archives gathering dust can be such a shame. After re-reading it you may find that you still agree with your opinions just as much now as the day you wrote them. However, times may have changed and certain ways you went about proving...

Data is the lifeblood of every successful marketing campaign. You know that the more data you can feed into your Facebook and Google ad campaigns from website micro-conversion events, the more accurate they will be. When your campaigns are more accurate, it drives down your...

Affiliate marketing continues to grow at a steady pace. In 2010, the market was worth $1.6 billion in the US. Last year, affiliate marketers made a total of $6.4 billion. The market is set to expand to over $8 billion by the end of 2022, according to a study by Statista....

“When every screen or page is self-evident, it is equivalent to good lighting in a store. Everything seems better.” – Steve Krug As cliché as it might seem, knowledge is indeed power. We spend most of our effort and time deriving customer feedback and insight. Whether it’s with...

Amazon is arguably the largest eCommerce store in the world. Selling products from thousands of retailers means consumers can look for the best deal possible in a matter of clicks and scrolls. It is just human nature that we will trawl everywhere to see our hard-earned money...

Local email marketing is a technique for local companies to connect with potential customers and drive sales. Even though this marketing technique is a great way to connect with customers directly, it is often underused. A Statista.com study highlights that the total number of...

It’s arguably the most addictive social media platform ever… Jam-packed with short creative videos that inspire trends the world over, and the perfect platform for music artists to go viral, the possibilities on TikTok are endless. TikTok videos create shock, awe, happiness,...

One of the biggest tools at the disposal of any small business is social media. Unfortunately, I’ve seen a lot of small businesses struggling with their social media profile. Usually, they’re well-intentioned and don’t understand what they’re missing. Based on what I’ve seen in...

In years gone by, all you needed to perform well in Google was to build more backlinks than your competitors and repeat the keyword you wanted to rank for many times. In 2020, as the search engine’s algorithms have matured, their natural language processors have become more...

When it comes to team productivity, the problem we face is rooted in generational myths that narrate perceptions, practices, and team cohesion. These false narratives are adventures in missing the point. They are prevalent in the workplace, schoolroom, and church house. They...

With the introduction of mobile devices, people now spend most of their time on these gadgets. So what does this mean for businesses? It simply means that customers now expect access to real-time information from anywhere. Besides, most of your customers likely engage with your...

Finding and using the right keyword ideas is foundational for any content creation since it can mean the difference between your page showing up for 10 Google searches vs 1,000.  Which is why there are hundreds of keyword research tools on the market right now. To some, it...

Black Friday comes just once a year, but it’s without a doubt, one of the most prepared for shopping and holiday events of the year. Not only does it kick off fourth-quarter holiday shopping, but it’s also the precursor to Cyber Monday and massive Christmas shopping as well. If...

The job insecurity resulting from the COVID-19 pandemic has a silver lining – people are discovering that making money online at home is possible. But that doesn’t mean that it’s easy. You need to have the right skills to land a gig online, help a remote company solve their...

It’s a common saying in business circles, but it’s the plain truth: People do business with people they know, like and trust. You wouldn’t want to hand over your money to a total stranger, a robot, or some faceless organization, would you? Of course not! But that’s exactly how...

Businesses all over the world are following work-from-home policies due to the pandemic that has impacted the globe. Because of the current situation, business owners and entrepreneurs are finding different ways to run their business. Conducting and growing a business while...

All entrepreneurs and marketers know how valuable time is. The more time you spend engaging in activities that don’t directly bring any return on investment (ROI), the slower your growth. You should choose your marketing approaches taking into account efficiency and available...

Gathering data about leads and customers is an essential task for any organization. Without data, you wouldn’t be able to grow and develop, improve your products and services, or stay competitive. Now, there are many different ways that companies collect data. Some rely on...

Reference and “how-to” guides are some of the most sought after and read content on the internet today. If you want to know how to do or accomplish something, you are likely heading to Google for answers. More often than not… the first page of results is loaded up with useful...

Online quizzes are one of the best types of content you can use to extend your reach and generate leads. They have the potential to go viral, helping you grow your audience. They’re also perfect for getting to know your audience better and gathering invaluable feedback for...

Link building is a practiced art that has evolved over the years. There are dozens of methods to acquire links, yet they all revolve around universal ideas and principles that are necessary to make link building effective. At the core of every good backlink, you will find...